Best of Britain

This has been a summer of extremes. Extremes of weather have ranged from drought threats in the spring to deluges in the summer. There have been extremes of emotion too ranging from the celebrations around the Diamond Jubilee to the roller coaster of joy and despair for competitors and audiences involved in the 2012 Games.

These extremes have had an impact on rural businesses and the environment and it has all been played out against the backdrop of an uncertain economy.

Wildlife has suffered. Farming has suffered. Tourism has suffered. The extreme weather conditions both here and in the US have brought home the realities of a changing climate and have perhaps re-inforced the need for a greater degree of self-sufficiency. Nowhere has this battle been fought more publicly than on the dairy farmers' blockades of the milk processing and distribution hubs. The fragility of our ecosystems are illustrated by the concern for the plight of the bee; at risk yet vital for the pollination of so many plants and crops.



 Yet when Communities have needed to come together more than ever to a large extent this has happened. Britain has also been showcased in an unprecedented way. Our landscapes, our history and our welcome- surprising to some- have all sown the seeds of potential business in the future. How do you measure the value of sheer joy and enthusiasm and the release of endorphins that has accompanied so many aspects of the Games and with the paralympics still to come? In amongst the rain and the wind we have been able to feel proud of our country; of our blend of culture,creed and colour; of our sense of humour and of fair play; of our creativeness; of our efficiency; of our modernity. Let us hope that this bodes well for our future and for our rural businesses.